Each year, leading installers from across Europe come together for the XPEL Europe Dealer Conference, an opportunity to look ahead at what’s next for the industry, refine techniques, and ensure standards continue to move forward.
For us, it’s an important part of staying at the forefront of paint protection and surface care, not just maintaining the level our clients expect, but continually improving it.
A benchmark for quality
The conference brings together some of the most experienced PPF and window tint installers in the network, with a focus on consistency, precision and long-term performance.
Our team took part in the PPF elements across the event, continuing to build on the standards we apply day-to-day in the studio. Events like this aren’t about learning from scratch; they’re about refining processes, validating techniques, and pushing the limits of what’s possible with modern materials.
Innovation at the Highest Level
A key focus this year was the continued development of products across the XPEL range.
Alongside updates to core films, new and evolving solutions were showcased, including advancements in windscreen protection, ceramic coatings, and marine-specific applications. These developments are driven by real-world testing, films pushed to their limits in terms of durability, clarity and longevity.
That level of testing ensures that what’s installed on client vehicles isn’t just designed to look good on day one, but to perform consistently over time.
A Global Motorsport Partnership
Beyond product development, the conference also highlighted XPEL’s growing presence at the highest levels of motorsport.
Through its partnership with BMW M Motorsport, XPEL plays a role across both the FIA World Endurance Championship and the iconic 24 Hours of Nürburgring.
It’s a collaboration built around a shared focus on performance, innovation and precision, values that translate directly into the products and techniques used in the detailing and protection industry.
Expanding What’s Possible with PPF
One of the most exciting areas of development continues to be coloured paint protection film.
Unlike traditional vinyl, coloured PPF offers the same protective benefits and warranty as clear film, while allowing for a complete visual transformation of the vehicle.
We’re already offering this as part of our services, with applications ranging from subtle enhancements to full colour changes, combining aesthetics with genuine protection.
(Insert imagery: Alpine A290 in champagne coloured PPF, Alpine A110 with black roof PPF).
Looking Ahead
As materials evolve and expectations continue to rise, staying connected to the wider industry is essential.
For our clients, it means confidence that the solutions we offer are not only current, but proven, backed by real-world testing, global partnerships and a network of experienced professionals.
If you’re considering paint protection or a full colour transformation, our team is always available to guide you through the options.
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Paint protection film
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